Press Release Assignment

Class discussion:

Due: Refer to syllabus

The textbook discusses press releases/news releases thoroughly if you need more information. There are different kinds of press releases, but for the purpose of this project, you will simply create a traditional news release format as discussed in the textbook.

Press Release Sample 1: TCO Reports

Press Release Sample 2: Ottawa Friendship House

The company should correlate to your first project for this class. Options:

  1. If you picked option one for project one then you should create the press release from scratch. I suggest you find a similar company online and one of their press releases and then mimic the style.
  2. Ditto if you picked option two.
  3. If you picked a real company for project one then mimic its existing press release style only with you or your PR manager as the contact.

Project Deliverables:

  1. Press Release #1 (500 words)
    1. Conform to the press release in the text or examples given in class
    2. Must be AP Style
    3. Must include at least one image with caption
    4. Must have a lead with the 5 Ws
    5. Must include a crafted quote written by you just for the press release
    6. Must include boilerplate copy

Project Submission: Post on your website in the blog section (post like a normal blog but with the press release format and add PRESS RELEASE: before your news release headline as the blog title) or create a MEDIA CENTER/PRESS ROOM and post there.

Media Center/Press Room examples:

Sample Press Releases: