BEN U: PR Writing Class
Welcome Spring 2021 Class! I’m in the process of updating the syllabus to a new “remote” class version. You will find weekly updates below including on the syllabus and project assignment pages.
View or download the syllabus by clicking here.
Lecture slides for Ch. 1 and 2: PR Role & Responsibility Discussion
Speech Assignment
Video speeches due on blog post by May 6, 2021.
Analysis Paper: Bottled Life
Due via email on May 6, 2021.
Midterm Spring 2021
Your website should be ready to go with home page, mission/vision/values page, and a blog section (with blogs 1-4 posted). This is worth 100 points. Website Home Page featuring: Company Name Tagline About Us copy to also be used as boilerplate copy for your future press releases Mission, Vision, Values Page featuring: Mission (why does … Continue reading Midterm Spring 2021
Final Project: Website Updates
For the final project, you will add blogs 5-8 to your blog (if you haven’t already). The next step is to edit each of these blogs for SEO value. What does that mean? STEP 1: Ask yourself, what would you or someone else Google to find your article? Now, look at your headline. Does your … Continue reading Final Project: Website Updates
Press Release Assignment
Here are the instructions for the press release assignment. Refer to syllabus for due date.
Student Websites
Here is where you will find links to your classmates’ websites.
Weekly Blogs and Social Posts
Here is where you will find your weekly blog and social post assignments.
Main Class Project Details/Start-Up Company Project
Here is where you will find all the information for your main class project.
Email Pitch Assignment
Email pitch assignment due EOD March 11, 2021